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“The average American thinks about politics about 12 minutes over the course of a 2 year period.” Political strategists are often not seen, but heard through their candidates. We talk to Rick Ridder, a political strategist for over 25 years, about how the polls got it wrong, what the Clinton campaigns missteps were, and the steps Donald Trump needs to make to govern for the whole country. Rick is the author of “Looking for Votes in All the Wrong Places: Tales and Rules from the Campaign Trail” and is the President and Founder of RBI Strategies & Research.
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