One could forgive Change Research for titling its victory-lap email ‘Nailed It!’ Change Research was the only polling firm to correctly predict the winner of the Democratic gubernatorial primary in Florida, Andrew Gillum. Mike Greenfield, CEO and co-founder of Change Research, joins us this week to discuss his data research and polling company, that is based in Palo Alto. Change is less expensive than traditional phone polling companies; it also delivers results much quicker. And, apparently, their data dives produce results that can help campaigns of all sizes and budgets.
Links:
https://medium.com/change-research/change-research-only-pollster-to-call-florida-primary-for-gillum-13c341d218c0
https://www.bostonglobe.com/business/2018/09/03/the-digital-campaign-rules-have-changed/7bvO42ffQpG4PLOLN1HFoM/story.html