/
RSS Feed
What happens when your business loses focus and becomes disoriented? We talk to two marketing experts, Julie Lellis and Melissa Eggleston about the similarities with businesses that lose focus and Zombies, and get advice from their book “The Zombie Business Cure: How to Refocus your Company’s Identity for More Authentic Communication.” “They get caught up in these little tactics, and they don’t realize that there’s a bigger issue going on, that they’re kind acting like a zombie because they’re inconsistent with their values.” We get down to the meat of refocusing your brand and how tools like social media work to battle zombification.
Links: