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To Shop, or Not to Shop (online): That is the Question with Barbara Kahn

Techonomics
Techonomics
To Shop, or Not to Shop (online): That is the Question with Barbara Kahn
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Some brick and mortar stores are still standing, and thriving, even as more shopping is being done online. So how do they do it? We get working strategies from Barbara Kahn, professor at The Wharton School, and author of “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption.”

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