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“If you’re gonna make the competition irrelevant, what are people asking for that you don’t do?” At the start of this week’s show, we talk to a Corporate Anthropologist, Dr. Andi Simon, about how she helps make businesses work better. One of the things we learn is how to compete aggressively FOR the needs of the consumer instead of telling the consumer what they need. Dr. Simon is the founder of Simon Associates Management Consultants, and the author of “On the Brink: A Fresh Lens to Take Your Business to New Heights.” Her main business is to helping companies and non-profits develop their purpose and brand positioning, redesign their organization’s culture and improve their financial performance.
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