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Sarah Toms

How Businesses Gauge Your ‘Customer Lifetime Value’ with Sarah Toms Part 1

Techonomics
Techonomics
How Businesses Gauge Your 'Customer Lifetime Value' with Sarah Toms Part 1
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We measure ourselves – value ourselves – in so many ways, right? Good deeds, being responsible, taking our vitamins, calling Mom … all of it. But, marketers value us differently: as customers. And as the economy shifts from companies controlling supply to controlling demand, that… Read More »How Businesses Gauge Your ‘Customer Lifetime Value’ with Sarah Toms Part 1

How Businesses Gauge Your ‘Customer Lifetime Value’ with Sarah Toms Part 2

Techonomics
Techonomics
How Businesses Gauge Your 'Customer Lifetime Value' with Sarah Toms Part 2
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We measure ourselves – value ourselves – in so many ways, right? Good deeds, being responsible, taking our vitamins, calling Mom … all of it. But, marketers value us differently: as customers. And as the economy shifts from companies controlling supply to controlling demand, that… Read More »How Businesses Gauge Your ‘Customer Lifetime Value’ with Sarah Toms Part 2