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Get to Aha! with Andy Cunningham

Techonomics
Techonomics
Get to Aha! with Andy Cunningham
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Have you ever found a mostly obscure but brilliant product or service and wondered why no one knew about it? It could be a marketing problem. We talk with Andy Cunningham, Founder of Cunningham Collective, about her new book, “Get to Aha!: Discover Your Positioning… Read More »Get to Aha! with Andy Cunningham

Get to Aha! with Andy Cunningham

Techonomics
Techonomics
Get to Aha! with Andy Cunningham
Loading
/

In part 2 of our chat with Andy Cunningham, Founder of Cunningham Collective, and author of “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition,” we separate the differences between marketing and branding, and what makes a great CMO. Links: