To Buy, or Not To Buy with Kit Yarrow
Succumbing to advertising is common, even if we don’t recognize it as such. So we brought in Kit Yarrow, a consumer phycologist to help analyze consumer manipulation and provide tips for fending it off. Links:
Succumbing to advertising is common, even if we don’t recognize it as such. So we brought in Kit Yarrow, a consumer phycologist to help analyze consumer manipulation and provide tips for fending it off. Links:
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Some brick and mortar stores are still standing, and thriving, even as more shopping is being done online. So how do they do it? We get working strategies from Barbara Kahn, professor at The Wharton School, and author of “The Shopping Revolution: How Successful Retailers… Read More »To Shop, or Not to Shop (online): That is the Question with Barbara Kahn
“Deep down inside psychologically, is it feels like something we value very much, which is the holiday season, is somehow being disrespected.” The holiday season is right around the corner. In this second segment, we talk to Kit Yarrow, a consumer psychologist and columnist at… Read More »Holiday Shopping with Kit Yarrow
Do you know the exact days to shop to get the very best deals on the things you want to buy? Continuing our discussion about holiday shopping, in this third segment, we talk to Tamara Gaffney, Principal Analyst at Adobe Systems. This is a segment… Read More »Holiday Shopping Analysis with Tamara Gaffney